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ISPOT.TV Adds Attribution to TV Ad Measurement

Data company iSpot.tv, which provides advertising impression metrics, is introducing a new product that connects those impressions to sales results. iSpot.tv is able to measure the impact of TV advertising on digital activity by looking at viewing on 10 million smart TVs and matching that with web visits, digital registrations and online purchases on a household level. The new product will be promoted in an ad that will run on CNBC and online that takes a poke at Nielsen. It shows how quickly iSpot.tv can provide campaign performance metrics and uses the tagline “We don’t make the ads. We just measure them.” About 20 of the company’s advertiser clients have been testing the new product over

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