Earnest Research, the largest provider of data analytics products for measuring the consumer economy, has closed $15M in Series B funding. The round was led by Pivot Investment Partners, with participation from existing investors Greycroft, Osage and Bonfire Ventures. The funding will be used to support the growth of Earnest’s data platform, continued product innovation and the expansion into new industry verticals.
Founded in 2012, Earnest was the first company to launch a self-service data analytics platform that provides companies, investors and consulting firms a near real-time view into the consumer economy. Today, thousands of business professionals, investors and consultants leverage the Earnest platform to make more informed strategic and investment decisions.
Earnest works with industry-leading brands across the consumer landscape from restaurants and grocers to high-growth e-commerce companies and Fortune 50 retailers. Clients leverage the Earnest platform to benchmark competitive and customers health metrics, follow customer behavior outside of four walls and track growth trends on their industry. Earnest has helped its clients answer questions such as:
How has Kohl's benefitted from its partnership with Amazon?
How did Burger King's rollout of the Impossible Whopper in select markets impact sales?
How does Chewy stack up against Petsmart and Petco in terms of market share and customer lifetime value?
"Earnest’s distinctive platform provides real-time insights on company performance and customer behavior across thousands of consumer-facing companies with industry-leading accuracy. We have been tracking the company for a while and are delighted to be leading this growth capital round alongside a distinguished group of investors. We see substantial opportunity for Earnest to integrate new datasets, expand into adjacent client segments, and introduce additional offerings for the benefit of its fast-growing roster of customers,” noted Dinkar Jetley and Akbar Poonawala of Pivot Investment Partners.
“Kevin and team have built Earnest into a world-class research provider with an unmatched ability to distill complex data into actionable insights,” said John Elton, Partner, Greycroft. “Their product has become an essential part of our own diligence and analysis process as well as many others within the Greycroft portfolio.”